Sharing an informative article or press release is the most budgeted but a must technique for online brand marketing/promotion. There are a large number of free press release sites available which has huge distribution network. From Search Engine Optimization viewpoint, a good quantity of one way links can be gained quickly and ethically through the Press Release Distribution service. Also occasionally, a well written press release positions higher in organic search result even for very competitive keywords.
So, excellence of the press release is one of the key factors to get the desired results and a great SEO exposure. Here are top five things you should consider to write a great press release –
Make keyword research – You should have the topic and relevant keywords in your mind before you start writing. After selection the topic of PR do some quick keyword research and choose 2 or 3 keywords. If you have previously given some keywords then you can ignore that step.
Keywords in Headline – Try to use your primary targeted keyword in the heading of the press release. Heading of your press release will in fact act as the title tag for the majority of the published release and is the single most essential thing which can manipulate ranking in SERP.
First line or First 200 characters needs to be catchy – After ensuring that your press release will rank higher by placing your targeted keyword in heading – give attention to write first 150 – 200 characters of the press release body with your targeted keywords and try to make it attractive enough. This component will act as the Meta Description and will show in SERP as the description of your PR link. Putting your keywords in that section will make those terms in bold when searched and making it attractive will draw searchers’ attention to click on your link from the results.
Include http:// section of the URL to make the link clickable in body – There are some major press release sites which will not allow you to make anchor text links. So try to put at least one URL reference in your press release and don’t overlook to include the http:// part and make that link clickable.
Be Newsworthyand Informative – At last but not least, try to be informative and newsworthy to make it fit for what it has been planned for. This will make your press release more attractive to read and ultimately increase approval rate in press release aggregators.
We believe that you have got an answer to your question. To all of the content writers and digital marketers out there – which information would you add to this list?