Meta Tags are utilized since the stone age of Search Engine Optimization and Website Development. But, throughout the years, these tags are lost its significance because of too much keyword staffing or spam as an on page optimization technique. Majority of search engines no longer utilize them to comprehend a webpage and rather concentrate other on-page techniques to understand the relevancy of a website for any particular set of keywords.
Syntax: <meta name=”attribute” content=”content type” /> Position: between <head> and </head>
Based on their properties, Meta tags primarily classified in the following two categories –
Meta http-equiv – This tag is utilized to send data to the browsers according to its substance trait. However this is no more extended the best way to determine character set of a webpage. For instance, <meta http-equiv=”refresh” content=”20″> teach the browser to refresh a page automatically following 20 seconds of loading.
Meta Name – these are client produced optional Meta tags that can be utilized to give some particular information to the search engines or potentially web designers.
The following are the main Meta Name tags which are perceived by most search engines.
Meta Description Tag – It is utilized to give a short portrayal of a page inside approx 160 characters limit. Most web crawlers including Google, Yahoo, Bing show content of that tag as a part of snippet shown in the SERP. However, in reality you can compose more but most search engines will show till 160 characters in SERP. Composing a convincing Meta depiction inside that character breaking point can enhance change or impacts searchers to click through to your site from SERP.
Meta Keywords Tag – Google has declared a long back that they don’t utilize Meta Keyword tag or give any weight on ranking purpose. Although we have not found any official reference for Bing about whether they utilize it or not but rather Yahoo shockingly still urge to utilize that tag on their rules. So, we believe it’s useless to utilize that tag and it would better to focus on different parameters that impact more as ranking factor.
Meta Robots Tag – It is perceived by all major web crawlers. In any case, it doesn’t bode well to utilize it to determine something unequivocally like “substance =index, take after” or “content=all” as of course all search engines list and take after connections found on a site page. Along these lines, we ought to utilize that tag just when we don’t need a page to be filed or its connections to be trailed by the web searchers. It can be additionally helpful for other negative situations including “noodp” – when we would prefer not to demonstrate DMOZ’s portrayal in SERP; “noarchive ” – to forestall indicating reserved connection of a page; “nosnippet” – to avoid piece to show up in the SERP and so on purposes.
Watch the underneath video to discover what Matt Cutts has said in regards to Meta tags –
Google/Bing/Yahoo Site check Meta Tags by indicating the accompanying as meta name operator – “google-site-confirmation”, “msvalidate.01″, “y_key”
There are some discretionary or out of date Meta labels found also. However most web crawlers now don’t remember them at all or those are not related in any case as a positioning variable for SEO. Here are some of those discretionary labels –
<meta name=”title” content=”example title text goes here” />
<meta name=”generator” content=”Homepage”>
<meta name=”revisit-after” content=”periodic time”>
<meta name=”expires” content=”wed, 01 Feb 2009″>
<meta name=”distribution” content=”option goes here”>
<meta name=”rating” content=”general rating”>
<meta name=”subject” content=”your site’s subject”>
<meta name=”copyright” content=”company name”>
<meta name=”language” content=”the language”>
<meta name=”author” content=”company name or person name” />