For the last couple of years, if you are in the SEO field then surely you are familiar with the well known industry term “Google Dance”. The impact of the Google Dance observed mainly in the year 2007 and 2008. From the late 2009 onwards it was less frequent as far as we remembered. From 2011 until September of this year it was almost missing or not noticeable like before.
What is Google Dance?
Google Dance is a trial calculation overhaul to attempt to enhance indexed lists or drop-off web spam in query items. It usually happens with no official update from Google. As an impact, natural rank for a few websites jump (up or down) even 3 to 5 pages. The live search results affected for a time of 1 or 2 weeks approximately and afterward again return to the typical normal state. However for a few sufferers the impact remains longer and seems changeless. Google Dance is only a sign of an important algorithmic change which for the most part not happens at one go. As, the last “Panda” and “Penguin” updates were only the last stage execution of such a large number of Google Dance practices. Google most of the time declares about those factors publicly much later – on the off chance that they got happy with the outcomes and choose to go for those algorithmic changes for all time.
What happened at the move floor for the last practice in September?
Here are the main 3 impacts as indicated by our investigation –
URL Devaluation – Domains and URLs which were getting advantage exclusively to have watchwords in the URL are recognized and depreciated for lacking other offpage and onpage SEO neighborly elements. Here is an official affirmation from the Google web spam group head Matt Cutts – https://twitter.com/mattcutts/status/251784203597910016 .
Structural Devaluation – Sites facilitated in a similar server (shared facilitating) with fundamentally the same as outline/coding, route structure, pages and substance are distinguished and kick-out from the floor.
Authority Reward – Website connect found as moral support publicizing, for example, standard and content advertisements crosswise over significant system got compensated in natural positions.
The outcomes now got unfaltering and a few destinations contrarily influenced for that move returned to the past position naturally. Be that as it may, I trust sites who are genuine casualties are still not on the move floor as Google may hold a minor part of that calculation change for all time or will soon apply it and they will be simply out.
“Counteractive action is superior to cure”, I urge you to take after just moral SEO and unequivocally abstain from testing Google with dubious systems. Consider to go for periodical SEO audit and guarantee everything is Google benevolent.
Do tell me your perspectives by remarking here, gracious! hold up, hold up, 1 all the more thing – I trust you are still not utilizing those old-school remark spam systems?